Are you getting a return on your website?
05 Sep 2008 | Angie H
Too many small business owners have a website because it just seems like the thing to do. Unfortunately they don't stop to think about how their business can be improved by having a website.
Think about it... if you're spending time and money to have a website developed, shouldn't you be getting a return on it? Whether that return is an increase in sales, leads, calls, emails, etc., the one thing your website shouldn't be doing is just sitting there. If it is, it's probably not doing a whole lot for your business, except sucking a few bucks a month for hosting.
But here's the key. In order to get a return on your site, it needs to be designed with these areas in mind:
- usability
- search engine rankings
- click-throughs
So before you run off to check with your designer on how to get a return on your site, be sure to ask if the site is usable, search engine friendly and if it will lead users to the path you need them to in order for them to get in touch. Sadly, not all web designers know how to do that.
