420 Design Blog
How much does logo design cost?
28 Jan 2008 | Angie H
A short and sweet answer to the question every designer - logo or otherwise - will get at some point in their careers.
3 Comments
This article I came across is also definitely worth considering as well before purchasing from an online logo design service. Very informative.
How much does logo design cost? Well, the cheapest from the article starts at $59. Cheap.
And it'll surely help you on deciding which site to choose from when the need arises. It is by WIRED Magazine: http://www.wired.com/wired/archive/13.10/start.html?pg=13
They tested some logo design firms who cater to the online market (Logo Company, LogoDesignCreation.com, etc.).
@Ginny:
Unless I read your comment wrong, you're missing the point entirely. Do you really think a company that wants to establish a brand (which is different than slapping a logo on letterhead) is going to get the right logo for $59?
The problem with these cheap logo design sites is that they don't factor in what's most important: your company and its message. That is accounted for in the discovery phase which simply cannot be done in the 3-day turnaround these logo chop-shops have. This is just what David said in his post:
> "If a logo designer provides a fixed price before researching the project, ... they'll create a poor design by scrimping on the research stage."
Thanks for the kind mention, Angie. I appreciate it.
David Airey
08 Feb 2008