On wine labels
18 Jun 2008 | Angie H
Joe Dobbs: "'One of my mantras is drink the wine, not the label." Is he missing the point? Maybe, but at the same time, a good product will sell. A good product with the appropriate marketing (in this case a wine label) will sell better. A great article nevertheless. (Funny, I just had the "designers choose wine based on the label" conversation with friends this past weekend.)
Identity Design + Branding, Marketing, Outside
