420 Design Blog
Writing content for your users
10 Dec 2007 | Angie H
Ninety-nine percent of people like to talk about themselves. Or hear someone else talk about them. The other 1% is likely wishing that the conversation would become about them. So basically, everybody likes to talk about themselves.
The question, in regard to your website / brochure / ad copy, is are you catering to this?
One of the best improvements any business can make at converting leads and retaining customers is to make whatever it is you sell important to them. Answer the question "What's in it for ME?" Because even though most of us won't admit it, most of the time we only think about ourselves. Especially when it comes to buying stuff.
So if your marketing copy is all about your business, service or product - how great it is, what it sells, how it's received this or that accolade - it may be time to re-evaluate. Make it about them - the end user, the consumer, the reader, etc. Your customers will thank you.