420 Design Blog
Your Logo: Smaller is Better
14 Oct 2006 | Angie H
Regardless of medium, designers of all experience levels will inevitably have a client ask, "Can you make my logo bigger?" And more than likely, we'll cringe. Not because we hate your logo or want to hide it, but because if we know what we're doing (and if your designer doesn't, get a new one), we know that design is about getting a message across. It's not about showing off a company's logo, even if it's über-cool.
You see, while your logo is important, it isn't all that relevant to your prospects. It's not a selling feature. It won't increase sales or inquiries about whatever you're selling. Think about it. When you're going to purchase something do you base it on a logo or on the features or service you'll be getting?
Your logo gives your company a face -- a way to remember who made that product or provided this service. It shouldn't be the focal point of most of your marketing materials. As ad agency, McKee Wallwork Cleveland (formerly McKee Wallwork Henderson), wrote in a 2004, "Your logo should be the tasteful last point of a well-crafted appeal."