Our Work

Fab Fare

Fab Fare is a small, independent personal chef business run by Chef Mary. When she turned to 420 Design for design expertise, she got a unique image for her unique business.

Chef Mary had already picked out a typeface and an illustration style for us, so all we had to do was put it all together to create her logo. Of course, that's easier said than done. However, the design process for her logo went smoothly. We settled on a primarily typographical logo in a solid, deep red color for warmth - the kind of warmth the thoughts of good food can bring.

We really used the illustrations Chef Mary had picked out for her business card, which is a 2-sided full-color card (backside not shown). For the card, we decided on a warm green to contrast the deep red and brighten it up a bit. We used a very similar layout for her food label.

  • Creative direction
  • Logo design
  • Business card

July 2004

"Thanks so much for your efforts. Your professionalism, attention to detail and flexibility are greatly appreciated, and I couldn't be happier w/the finished product on the both the business card and website!"

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