WILLCO Painting & Construction

420 Design and WILLCO Painting & Construction have been partnering up for great design for a little over 3 years now. Back then we created a very simple, standard presentation folder that the folks at WILLCO used to woo prospective customers. It worked really well for them for a good amount of time. However, it was simply time to take it to the next level.

When we spoke with WILLCO it was clear that they needed something that was easy to put together, higher end than what they had been using, and integrated and solidified their branding. They also needed it to be somewhat customizable so they could mail it to specific audiences in both the commercial and residential sectors. So rather than reinventing the wheel, we simply took the previous presentation folder, added some inserts and pushed the design and copy to help sell WILLCO that much better. We turned it into a full presentation/selling kit.

The folder is like most presentation folders in that it has all the important information and allows you to insert important sell sheets, along with a business card. The differentiating factor is the tab on the right that allows for easy referencing when the kit is stored in a file cabinet. And rather than just having their logo on the cover, we included full-color photography and clear, concisely written copy.

• Creative direction, design, layout
• Presentation folder
• Inserts
• Copywriting