Our Work
WILLCO Painting & Construction
The WILLCO Painting & Construction identity was to have equal emphasis on painting and construction; an important aspect of their business. To reflect that, we created a logo that showed this balance using very simple icons of a paintbrush and a hammer. Professionalism was another thing WILLCO wanted to show in their ID. We showed this through the use of blue, black and gray, and two very distinct, yet complementary typefaces. To further show uniqueness, we customized the “WILLCO” typeface just for them. All of it carries over to their business card, stationery and printed materials (not all shown here).
- Logo design
- Stationery
November 2004

